http://www.katelarue.com Kate LaRue Sun, 15 Aug 2010 20:46:43 +0000 http://www.katelarue.com en http://www.katelarue.com/570303/Dusk-2009-Rebrand http://www.katelarue.com/570303/Dusk-2009-Rebrand Sun, 15 Aug 2010 20:46:43 +0000 Kate LaRue 570303 In September of 2009, Scream TV became Dusk, a more female-friendly, thriller-centric channel. The name plays off the idea of a daily transformation, a transition point from light into darkness - a parallel with the content, which is meant to be thrilling, without being jarring. I was a designer/animator on the project for Corus Entertainment, working under the creative direction of Imaginary Forces. Sizzle Reel: http://www.katelarue.com/570303/Dusk-2009-Rebrand http://www.katelarue.com/570258/Sundance-Channel-Canada http://www.katelarue.com/570258/Sundance-Channel-Canada Sun, 15 Aug 2010 20:28:16 +0000 Kate LaRue 570258 In the Spring of 2010, Sundance channel was launched in Canada. Although the branding was passed on to us from Buster, I was in charge of tweaking old, and creating new elements to make it work for the Canadian audience. Among my main duties was to design and animate with in-promo elements, including: openings, L3rds & in-promo type solutions. I also created a tailored promo open for a series called American Film Theatre. Sundance Sizzle Reel: Sundance American Film Theatre Promo: http://www.katelarue.com/570258/Sundance-Channel-Canada http://www.katelarue.com/568598/HomeSpa-Magazine http://www.katelarue.com/568598/HomeSpa-Magazine Sat, 14 Aug 2010 19:36:32 +0000 Kate LaRue 568598 HomeSpa magazine serves two purposes: create a magazine-reading experience that informs the consumer of BainUltra's simple and holistic business approach while at the same time, delivering the details of their products in a user-friendly catalogue. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40410/568598/Cover.jpg" border="0" width="670" height="446" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40410/568598/FOB_01.jpg" border="0" width="670" height="446" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40410/568598/FOB_02.jpg" border="0" width="670" height="446" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40410/568598/Feature_01.jpg" border="0" width="670" height="446" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40410/568598/Catalogue_01.jpg" border="0" width="670" height="446" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40410/568598/Catalogue_02.jpg" border="0" width="670" height="446" align="left" /> http://www.katelarue.com/568598/HomeSpa-Magazine http://www.katelarue.com/568502/Globe-Mail http://www.katelarue.com/568502/Globe-Mail Sat, 14 Aug 2010 18:08:59 +0000 Kate LaRue 568502 <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40410/568502/ComingSoon04.jpg" border="0" width="670" height="446" align="left" /> I am currently working on an exciting new magazine project for the Globe and Mail. Stay tuned! http://www.katelarue.com/568502/Globe-Mail http://www.katelarue.com/568342/Fairmont-Magazine http://www.katelarue.com/568342/Fairmont-Magazine Sat, 14 Aug 2010 16:32:57 +0000 Kate LaRue 568342 Fairmont Hotels & Resorts is known for their class and solid service. I was inspired by the "F" on their logo, which became the masthead of the magazine. It is unique; yet, it has come to be an incredibly recognizable mark throughout the years. We hoped that each page would have a similar quality to this stamp - strong enough to stand alone, yet, has a recognizable/dependable feel. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40410/568342/Cover.jpg" border="0" width="670" height="446" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40410/568342/FOB_01.jpg" border="0" width="670" height="446" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40410/568342/FOB_02.jpg" border="0" width="670" height="446" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40410/568342/FOB_03.jpg" border="0" width="670" height="446" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40410/568342/FOB_04b.jpg" border="0" width="670" height="446" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40410/568342/Feature_01.jpg" border="0" width="670" height="446" align="left" /> http://www.katelarue.com/568342/Fairmont-Magazine http://www.katelarue.com/492491/Joanna-Jordan http://www.katelarue.com/492491/Joanna-Jordan Sat, 03 Jul 2010 03:22:05 +0000 Kate LaRue 492491 When my sister got married, I practically begged her to do her invitations. The result is a mix of three papers - a ribbed black cardstock, a metallic pearl paper, and a handmade Japanese chiyogami. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40410/492491/Invitation01.jpg" border="0" width="576" height="730" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40410/492491/Invitation02.jpg" border="0" width="576" height="384" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40410/492491/Invitation03.jpg" border="0" width="576" height="864" align="left" /> http://www.katelarue.com/492491/Joanna-Jordan http://www.katelarue.com/491134/enRoute-Dining-Guide-App http://www.katelarue.com/491134/enRoute-Dining-Guide-App Fri, 02 Jul 2010 01:40:51 +0000 Kate LaRue 491134 Every year, enRoute magazine publishes an entire issue devoted to the best dining experiences across Canada. This year, they wanted to make sure that their jet-setting readers could get their dining tips on the go - enter iPhone App. I worked closely with the programmer to art direct and design the application and website splash page, balancing the needs of two clients: Air Canada, and the dining guide's sponsor, Penfolds. iPhone App Creative: <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40410/491134/enRouteDGApp.jpg" border="0" width="670" height="402" align="left" /> Website Splash: <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40410/491134/EDGWebsite04.jpg" border="0" width="670" height="393" align="left" /> http://www.katelarue.com/491134/enRoute-Dining-Guide-App http://www.katelarue.com/491113/Feminists-In-Fashion http://www.katelarue.com/491113/Feminists-In-Fashion Fri, 02 Jul 2010 01:21:19 +0000 Kate LaRue 491113 Feminists In Fashion is a project born out of a desire to create a global archive of feminist women leaders whose change-making efforts are contributing to the world in extraordinary ways, and who dispel the myth that feminist women cannot look and feel fabulous while doing the vital work that they do! As the creative director of the project, I have helped coordinate photographers around the world, and recently have started to develop the branding of the organization. Here is the logo, currently under development: <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40410/491113/Femfash_SingleLogo.jpg" border="0" width="670" height="330" align="left" /> Logo variations: <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40410/491113/Femfash_LogoVariations.jpg" border="0" width="670" height="686" align="left" /> Horizontal option: <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40410/491113/Femfash_LogoHorizontal.jpg" border="0" width="670" height="185" align="left" /> Femfash Website, currently under development: <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40410/491113/FemfashWebsite04b.jpg" border="0" width="670" height="393" align="left" /> I also photographed one of the women, Louise Binder. I continue to see her and photograph her today: Previous&nbsp;/&nbsp;Next image&nbsp;(1 of 9)<img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40410/491113/_MG_5700_02.jpg" border="0" width="670" height="446" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40410/491113/LOUISEBINDER_04.jpg" border="0" width="408" height="612" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40410/491113/_MG_5418.jpg" border="0" width="612" height="408" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40410/491113/LOUISEBINDER_02.jpg" border="0" width="612" height="408" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40410/491113/LOUISEBINDER_03.jpg" border="0" width="408" height="612" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40410/491113/LOUISEBINDER_05.jpg" border="0" width="612" height="408" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40410/491113/LOUISEBINDER_07.jpg" border="0" width="612" height="409" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40410/491113/LOUISEBINDER_09.jpg" border="0" width="612" height="408" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40410/491113/LOUISEBINDER_10.jpg" border="0" width="612" height="408" align="left" /> http://www.katelarue.com/491113/Feminists-In-Fashion http://www.katelarue.com/491103/CMT-Rebrand http://www.katelarue.com/491103/CMT-Rebrand Fri, 02 Jul 2010 01:11:47 +0000 Kate LaRue 491103 CMT Canada recently rebranded to try and broaden it's appeal to include women of all ages. Under the creative direction of Corus Entertainment and with animation direction from Capacity, I helped design and animate their on-air tools, and also designed the website, which is currently being developed. CMT Reel: CMT Homepage: <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40410/491103/CMTWebsite03.jpg" border="0" width="670" height="461" align="left" /> CMT Comedy Block Page: <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40410/491103/CMTWebsite03b.jpg" border="0" width="670" height="461" align="left" /> http://www.katelarue.com/491103/CMT-Rebrand http://www.katelarue.com/491079/RCI-Media-Kit http://www.katelarue.com/491079/RCI-Media-Kit Fri, 02 Jul 2010 01:01:16 +0000 Kate LaRue 491079 Not too many companies pour resources into media kits. So when Spafax asked me to design a media kit that would have the same attention to detail as RCI's Endless Vacation magazine, I was thrilled to give it a try! I worked closely with the sales team to write and design a media kit that even the busiest marketing team would be find time to read. The result, here: <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40410/491079/RCIMediaKit01B.jpg" border="0" width="670" height="446" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40410/491079/RCIMediaKit02.jpg" border="0" width="670" height="446" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40410/491079/RCIMediaKit04.jpg" border="0" width="670" height="446" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40410/491079/RCIMediaKit05b.jpg" border="0" width="670" height="446" align="left" /> http://www.katelarue.com/491079/RCI-Media-Kit