Air Canada was looking for a contemporary look for their inflight duty free promo video. I took a fresh, energetic and modern approach. My creative goal was to make the duty-free items feel like more than just products: they are treats, gifts, mementos. I combined contemporary broadcast design (bold colours, graphic patterns and swift, yet sophisticated motion) with a voice over that explains where the products fits into each passenger's life (Think: "Surprise her with an Ashling pendant. She'll love that you thought of her at 33,000 feet.")

Here are the boards:




I included a specific time breakdown with voice-over suggestions: